OUR HISTORY
We started bamboo clothing because it is our dream to offer responsibly produced, high-quality basic clothing. Everyday clothing that gives you a complete basic wardrobe with everything you need, and that is both stylish and comfortable.
Our goal has always been – and still is – to contribute to reduced clothing consumption and responsible production. We do this by selecting stylish basic products that last longer and are both FSC® and OEKO Tex certified.
All our products are certified, so you can feel confident that the clothes are responsibly produced. The FSC certification ensures both responsible forestry and traceability, and allows us to document the origin of the viscose. And the OEKO-Tex certification guarantees that the products are free of harmful chemicals at all times.
BENEFITS OF CLOTHING MADE FROM BAMBOO VISCOSE
Our products are made from bamboo viscose mixed with other fibers to strengthen
durability. Clothing with bamboo viscose provides soft, elastic, airy and temperature-regulating clothing. It gives you a comfortable experience every time you put it on.
The material also stays soft and nice for a longer time. We like that, as a longer lifespan contributes to reduced clothing consumption.
Bamboo cultivation also requires no pesticides or artificial irrigation, limiting the spread of toxic substances in the soil, protecting local biodiversity and conserving the world's water resources.
Bamboo is also very fast-growing. The plant grows faster than, for example, beech wood, which is why we believe that bamboo viscose is a better alternative than, for example, modal viscose.
The conversion from bamboo plants to the viscose used in our clothes also takes place in closed circuits, so that the chemicals that degrade the bamboo are kept out of nature. The Lyocell method, as it is called, is currently the most responsible production method for making viscose.
CHALLENGES WITH BAMBOO VISCOSE RECYCLING
But we have learned that some of what we thought we knew about bamboo viscose is not true – like it is supposed to be good for the environment. Let’s put it this way. No product is good for the environment. Everything we produce consumes the earth’s resources and impacts the environment and climate. All factories emit carbon dioxide into the atmosphere. Some of the natural benefits of the bamboo plant are even lost when the bamboo decomposes and becomes textiles.
Bamboo viscose is also difficult – perhaps even impossible – to recycle if it has been mixed with other fibers to form a blended fiber. The advantage of combining different fibers is that you can improve the quality, durability and functionality of the material. For example, bamboo fibers are breathable and soft, while cotton fibers are durable and hard-wearing. But the recycling of blended fibers is still a technically advanced and expensive challenge.
FORWARD TO THE FUTURE
Looking to the future, all our clothing will be 100% organic and made without pesticides in a 100% chemical-free production. There is a long way to go before we get there. But we have high ambitions and are doing what we can to offer a wide range of comfortable clothing that is also a better and more responsible choice for the environment.
