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What sunlight does to colour

Short answer: Ultraviolet light breaks the chemical bonds in the dye, and the molecule loses its ability to absorb li...

Why colour transfers the first few times

Short answer: After dyeing there is always some surplus dye sitting loosely on the surface of the fibre. It rinses ou...

How dye binds to a fibre

Short answer: Dye either bonds chemically to the molecules of the fibre or lodges physically in the pores of the fibr...

Where friction is greatest on a garment

Short answer: Friction is greatest where two surfaces are pressed together and move, which means under the arms, at t...

Why friction makes bobbles

Short answer: Friction lifts fibre ends from the fabric surface, and repeated rubbing rolls them together. Without fr...

What pilling is in physical terms

Short answer: Pilling is loose fibre ends rolled into small balls that stay attached to the fabric. The ball holds on...

How moisture removes static electricity

Short answer: Water molecules settle on the fibre surface and form a film that conducts weakly. The charge drains awa...

Static electricity in winter

Short answer: In winter, indoor air is dry because cold air holds little water and is heated without adding any moist...

Why clothes give static shocks

Short answer: When two materials rub against each other, electrons move from one to the other and a voltage builds up...

What happens at the warehouse before dispatch

Short answer: An order is picked from the shelves, checked against the order line, packed and labelled for shipping. ...

Why clothes lie folded rather than hanging

Short answer: Folded clothing takes up less space, handles shipping better and is not stretched by its own weight. Kn...

How packaging is chosen

Short answer: Packaging has to protect the item in transit, take up as little space as possible and be recyclable. Th...

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