Skip to content

News

How to avoid looking scruffy in basics

Short answer: Three things decide it: colours that belong together, the same fit throughout, and clothes that are int...

How long a top should be

Short answer: A top should end somewhere between the hip bone and the middle of the seat. Shorter than the hip bone a...

Sleeve length and proportions

Short answer: A sleeve that ends at the wrist is the neutral choice. If it ends mid forearm, the arm looks shorter, a...

How much may show at the neck

Short answer: One to two centimetres of an inner layer showing at the neck reads as a chosen detail. Any more and it ...

Loose over tight and the other way round

Short answer: Mixing loose and fitted is the simplest way to make an outfit work. When both pieces are loose, the sha...

How fit changes an entire look

Short answer: Fit matters more than colour in how clothing reads. The same T-shirt in two different fits gives two co...

A jogging set outside the sofa

Short answer: A jogging set can be worn outside if the fit is clean, the colour is even and the fabric is free of pil...

When sweat should look like a set

Short answer: A sweat set looks put together when both pieces share the same shade, the same surface and the same age...

How socks tie an outfit together

Short answer: Socks are the link between trousers and shoes. The same colour as your trousers lengthens the leg, whil...

Contrast between top and bottom

Short answer: Contrast between top and bottoms visibly splits the body in two. It works well when you want to highlig...

Tone on tone without becoming dull

Short answer: Tone on tone works when the shades are clearly different or the surfaces vary. Two identical colours in...

How to break up a single colour day

Short answer: A single-colour day can be broken up with one detail in another tone, a different surface, or a layer p...

Free sock pack