Why a discount code can be refused

Short answer: Most often because it has expired, because the basket does not meet the requirement, or because the items are already reduced. The message in the basket usually points to what is missing, so start by reading it.

The code may have expired

Most codes have an end date, after which they stop working whatever is in the basket. Check the date in the email the code came in. Some codes can also only be used a set number of times. If the date has passed, there is nothing to fix in the basket. That also applies to a basket of popular picks for women.

The basket may lack a minimum

Some codes need a certain amount or a certain number of items, and below that limit they do not apply. Add one more item and the basket checks again. Remember the limit usually counts the item prices, not shipping. It might be bamboo T-shirts for women that are missing.

Reduced items are often excluded

If the item is already on offer, it is usually kept outside the code, and no discount shows. That is stated in the code's terms. With both reduced and full-price items in the basket, the code may apply to some lines and not others. That also goes for a bamboo bra on sale.

The code is typed wrongly

A space before or after, a swapped letter or a zero typed as an O can make a valid code fail. Copy the code straight from the email instead of typing it. That is the quickest way to rule out a typo before looking for other reasons.

The code is tied to certain items

Some codes only cover a category or a selection. If none of those items are in the basket, nothing happens even though the code is valid. Read the terms in the email and see which items the code covers. The basket usually shows which lines the discount was applied to.

There is already a code in the basket

Usually only one code can be used per order. If a discount code is already there, the new one is rejected or replaces the old one. Remove one and try the other to see which gives the most on your basket. The basket shows the difference straight away.

Read the message in the basket

When a code is rejected, a short message usually appears by the field. It often says whether the code is invalid, expired or does not match the basket. Take the message at face value and fix what it points to. That solves most cases without contacting anyone.

When none of this helps

If you have checked the date, the minimum, reduced items and spelling, and the code still fails, write to customer service. Send the code, a screenshot of the basket with the message and, if you have ordered, the order number. Then it can be cleared up quickly and you will hear what went wrong.

Frequently asked questions

What does invalid code mean

That the code does not exist or has expired. Check the spelling and the date in the email the code came in before trying again.

Can I get a new code

Write to customer service with your order number. Briefly explain what happened in the basket and feel free to attach a screenshot.

Does the code work on shipping

Only if the terms say so. A discount code usually applies to the item prices and not to shipping.