Why goods come in seasons

Sep 20, 2026

Short answer: Production is planned six to twelve months ahead, so goods are ordered in fixed seasons. That means a style can disappear and return half a year later. Core basics follow a different rhythm and are usually available.

Planning runs far ahead

Fabric has to be knitted, dyed and sewn, and the whole chain takes months. That is why long sleeved styles are ordered well before autumn, and a long sleeve bamboo T-shirt for winter is often planned in summer. A new style in the shop has usually been on its way for over six months.

Why goods are ordered in seasons

It is easier and cheaper to produce many garments at once than a few at a time. Factories plan capacity in fixed periods, and fabric is bought in large lots. Grouping orders into seasons lets both factory and shop plan better, which means fewer delays and more consistent garments.

Basics follow a different rhythm

Core basics are produced continuously and reordered when stock runs low, so they rarely vanish. That includes bamboo socks for men and women, worn all year round. They may be sold out for a short time, but they return because they are a fixed part of the range.

Seasonal items come and go

Items that belong to one season are ordered in a set quantity and rarely reordered. Once sold out, they are gone until a new season perhaps brings them back. It may be a certain colour or cut that suits only one time of year. So a style you have seen will not necessarily return.

Colours change with the season

The colour palette is set per season for buying and production reasons. It is easier to dye large amounts of fabric in a few colours than small amounts in many. So a colour you like may be replaced by a new shade next season. Core colours such as black, white and grey change less often.

What it means for you

If you like a style, buy two while it is there, because the colour may change next season. Check what is a fixed part of the range, like a bamboo tank top for men, and what is only here for a while. Then you know what can wait and what to buy now.

Why one size goes first

Some sizes sell faster than others and sell out first. That is not because fewer were made, but because more people need that exact size. On core basics the size usually returns with the next reorder. On seasonal items that is rare, since no more of the same style is ordered.

Seasons and sales

As a season nears its end, room must be made for new stock. That is one reason seasonal items are often marked down towards the end of the period. Core basics are marked down less often for that reason, because they stay in the range and do not need clearing to make space.